One way the internet deals with that kind of upsetting dissonance is to mock it. And that’s what the internet has done with Pike. The “casually pepper-spraying cop” is now a meme, a kind of folk art or shared visual joke that is open to sharing and reinterpretation by anyone. This particular meme has spread with unusual velocity – in part, I imagine, because the subject matter is just as weird as it is upsetting.